Social Media Get Together

WeRSM: 12 Social Media Questions

Added on by Liz Lapp.

I had an opportunity to a contributor to the Expert Talk column for the WeRSM (We are Social Media) website. The post was titled, “12 Questions With Liz Lapp” and I worked with LinLeigh Marie Master thePartner, Column Head for Expert Talks and other content on


Here are some of my favorite questions:
Q1: Which is your favorite social media platform, and why?
Q3: In your opinion, what is the future of social media and what platforms will lead the way?
Q7: In your opinion, what is the most important KPI you look for to determine success on social media?
Q10: What is one piece of advice you would give someone just starting in the industry?

To read my answers and read the other Q/A’s, visit the Expert Talk on!

Q3 HINT: Nancy Baker Cahill Desert X


Creating a Social Media and Digital Experience Using Sprinklr

Added on by Liz Lapp.

I had the amazing opportunity to be the featured panelist moderated by Ekaterina Walter at the 2017 Sprinklr Digital Transformation Summit in Nashville, Tennessee. My the topic of my panel was titled, “How to Build a Social Media Team in 2017”. During the summit, Sprinklr hosted a social lounge that was a space for attendees to relax, network, play with interactive displays, and be interviewed regarding social media topics. I was interviewed and discussed how my team creates the digital experience for our business and how Sprinklr helps to shape that experience. Watch the video for the full interview.